I’ve loved drawing since I was young, always doodling and experimenting with different materials. My Grandma is an artist and I used to spend my summers painting with her in the garden, so art has always been a part of my life. I love doing anything that lets me use my imagination – whether that’s drawing, reading, listening to music, or people watching from a cute café.

I started sassrobcreative in 2016. After interning and freelancing in-house for several companies in the fashion industry straight out of college, I soon realised that the 9-5 office life wasn’t for me and that work-life balance was my top priority. I’m always telling people to ‘work smart not hard’ which is definitely my motto, and I wanted to provide a service that meant other businesses could also follow that message. By outsourcing your branding, digital design, content creation etc, there’s more time for you to focus on working ‘on’ rather than ‘in’ your business, which in turn means you have more time to do other things that bring you joy. I also love helping new and small businesses to kick-start their side-hustle or turning their hobby into their dream job. 

I have 7 years of experience working in design, with clients spanning all industries. I love nothing more than watching the transformative effect design can have in bringing a simple idea to life.